01·04
01 — The Lead Agent

What it knows before it searches.

The agent is built on two pieces of knowledge — what Clawdified actually sells, and who in the world is worth finding for it. Everything downstream is built on this foundation.

The Lead Agent
Knows about the business
Business Knowledge

What Clawdified sells

The offer, the price floor, and the pain it's built for.
Offer AI agents for repetitive workflowsscheduling, dispatch, intake, follow-up
Price floor $600 / monthscales with workflow complexity
Built for Operations-heavy SMBsemployee-level, repetitive work
Knows the ICP
ICP Knowledge

Who is worth finding

The shape of the right business and the role of the right person inside it.
Revenue $1M – $10Mcredible size evidence required
Size 5 – 100 employeesmulti-location and staff-page clues
Geography Knoxville + Broad U.S.service-area businesses
Buyer roles Owner · GM · Ops Lead · Admin Mgrpeople who can approve spend
Risk rules No AI-vendor competitorsdownscore software-heavy companies
02 — How It Searches

The agent takes the ICP, scans the web, brings back candidates.

It doesn't crawl from nothing. The ICP brief from step one becomes the search target — the agent goes out, uses public tools, and returns with a ranked pool of people who fit.

Agent · scanning the web The Lead Agent
Using Serper BrowserBase Hunter Apollo
Takes the ICP ↑ Brings candidates ↓
Input
The agent reaches for

The ICP brief

A saved profile of the right business shape. The agent uses this as its search target.
$1M – $10M service / local SMBs
5 – 100 staff · operations-heavy work
Owner · GM · operations · admin roles
No AI / software competitors
Output
The agent comes back with

A candidate pool

A short list of people/company pairs that match the ICP — ranked and ready for the next step.
Operations buyer Likely
Service SMB + named decision-maker + repetitive work clue.
Needs proof Review
Company fits, but direct contact evidence is thin.
Weak / skip Weak
Software-heavy, competitor-like, or no real target person.
03 — Who Is Worth Saving

A good lead, an incomplete lead, and one to skip.

Every candidate the agent finds ends up in one of three buckets — based on fit proof and contact proof, judged together. Here's what each one actually looks like.

JS
Jordan Smith Operations Manager · service company
Save
Knoxville HVAC + plumbing group
~42 staff · dispatch, callbacks, invoicing, scheduling, review follow-up.
Direct email Mobile phone LinkedIn /in/ Company source
Fit proof Strong
Contact proof Strong
Looks like a real buyer with real repetitive work.
ML
Maria Lopez Office Manager · home services
Review
Regional cleaning company
Multi-location clues · intake and follow-up pain, but one person channel is thin.
LinkedIn /in/ Company phone Missing direct phone FB not found
Fit proof Good
Contact proof Thin
Worth review, but the missing fields stay visible.
04 — The Lead Sheet

Where the saved rows actually live.

Every "Save" verdict from the last step lands as one row in the live sheet — filterable, scored, sourced. Here's the view, then we open the real one.

Agent / Lead Sheet Scheduled
Export CSV Run agent
Lead Sheet 107 rows · Last run May 11 · 9:34 PM
Sheet rows107
Hot fits4≥80
Direct emails33
Direct phones41
Avg fit27%
Geography Industry Role Revenue band Fit score
Fit Company Contact Industry Geography
82
Hot
Knoxville HVAC + Plumbing Group knoxhvac.com
Jordan Smith Ops Mgr
Service
Knoxville
71
Good
Apex Pest Control apexpest.co
Sarah Patel Owner
Pest control
Knoxville
61
Good
Beacon Cleaning Co. beaconclean.com
Maria Lopez Office Mgr
Home services
Broad U.S.
54
Cool
Sunset Property Mgmt sunsetpropmgmt.com
Marcus Chen GM
Property mgmt
Atlanta
38
Weak
Flynn Group flynngrp.com
David Reed Founder
Logistics
Broad U.S.
Now let me show you it run. westaylor.clawdified.com
Open the live agent